Start with the work.
A useful first message is simple: what needs to change, who it is for, and what a good outcome looks like.
01Project brief
Enough context to understand the problem is enough to start.
- 01
- GoalWhat should be different when the work is done?
- 02
- AudienceWho needs to use, understand, or respond to it?
- 03
- Current stateWhat exists today, if anything?
- 04
- TimingIs there a target date or meaningful constraint?
What happens after the brief
- Dorsyth reviews the problem, context, and timing for fit.
- If the project looks useful to explore, the next conversation clarifies scope, constraints, and the shape of the engagement.
- Build work starts only after the scope and working arrangement are clear on both sides.
You do not need a finished specification or locked budget to send the first brief.
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